Reviews & Testimonials

Working with Shannon at Shine Executive Coaching has been a game-changer for both my business and my mindset as an entrepreneur. Shannon brought clarity, structure, and strategy to areas of my business that had previously felt overwhelming.

She has an exceptional ability to zoom out and help craft a big-picture growth strategy, while also keeping me grounded and focused on the actionable steps required to get there. What truly sets Shannon apart is her consistent, no-nonsense accountability. She doesn't just help you plan — she makes sure you implement.

Shannon has also been a powerful real-time thought partner. When unexpected challenges have come up, she's been right there with sharp insights, practical solutions, and a calm, confident presence that keeps me moving forward.

If you're looking for a coach who brings both strategic vision and tactical follow-through — and who genuinely cares about your success — I can't recommend Shannon highly enough.

-Autumn Worten, Founder and CEO of Greenlight Strategies

Shannon Wilburn delivered a powerful and memorable Commencement address at ACU. With humor, authenticity, and faith, she connected with our students in a way that was both entertaining and deeply inspiring. Her stories of perseverance and rejection, paired with the call to ‘walk on water,’ challenged our graduates to embrace discomfort as a catalyst for growth and trust God’s hand in every step. We are grateful for her message and would highly recommend her to any audience seeking encouragement, motivation, and practical wisdom.

-William Beasley, Chief of Staff, Abilene Christian University

I have had the absolute pleasure of meeting with Shannon Wilburn. She has created an incredible amount of accountability that I wouldn't have without her. She's able to speak to and coach me in a way that nobody else is. Prior to working with her, I did not have clarity and accountability around personal and professional goals. What I've loved about working with Shannon is that she always brings enthusiasm, excitement, energy to our meetings. And clearly she has the expertise and the qualifications to do what she's doing.

It truly is a breath of fresh air to meet with her, gain clarity and have fun while doing it. After working with her, I have implemented much, have accountability and there's a lot of clarity and traction being built in areas that I know I otherwise would not be building. So Shannon, thank you so much and I'm excited for our next call.

Nick Lopez - Founder and Franchisor Lime Painting

My coaching session with Shannon at Shine Executive Coaching was exactly what I needed. Shannon spoke with empathy and compassion, delivering powerful insights that truly resonated with me. She broadened my perspective on key determinants that will help elevate my business and was refreshingly honest about the mindset shifts I needed to make as a businesswoman.

What stood out most was her ability to balance candor with kindness, offering both encouragement and practical, easy to implement strategies to measure my business's progress. In just one hour, I walked away with clarity, confidence, and a renewed sense of purpose.

This session was a game changer for my company and my mindset. I can confidently say Shannon helped activate the businesswoman I’ve always been deep down. 10/10, highly recommend!

Dr Ranelle Bracy Lewis - CEO Be Well Psychiatry

Working with Shannon, the past several months has been invaluable! Due to her extensive franchising experience, she has the ability to pull an idea out of her back pocket to help us grow our company! Her innovative ideas helped us with signing on four new units before the end of the year! She has an army of networking behind her! Additionally, she has introduced us to great deal of amazing people many of whom who truly love franchising and are able to help others grow their brand.

Ryan Wimpey - Tip Top K9

Shannon's been there, she's done that, and she knows how to scale a franchise brand. And I can't count the number of times that I have been lacking clarity on a situation or an issue or something that I need to move the bar on and that she's been able to address and provide immense clarity on the right steps, the right action plan. And here's the thing about Shannon is when you're working with Shannon, honestly, you're working with an army even that's behind the scenes of Shannon because Shannon's network, crazy valuable. The amount of people I've been in rooms with that I definitely never deserve to be in all happened because of Shannon. And all those people were able to give me clear insight of exactly the steps I should be taking to scale my organization.

Garrett Ahlberg - RISE Modern Wellness

Shannon has a super power and that is connection. We are an emerging brand who was looking to break into the franchising space. Shannon bridged that gap and introduced us to so many wonderful people. She provided very tangible feedback and tools that have changed the trajectory of our business. I am forever grateful for her and our relationship with her. A wonderful leader and advocate! I highly recommend her!!

Stasi Grenfell - CEO of Victress MVMT

She has the gift of several high level characteristics that are very hard to find in the same person. She is a consummate professional while keeping a bubbly, optimistic personality. She is straight forward and honest while being incredibly kind. She has a long-standing successful career while maintaining a hunger for personal growth. I'd recommend getting in touch with Shannon if you're ready to grow in your business, your habits, and your confidence.

Kevin Peters - Small Groups | Video Production Minister

Shannon is an exceptional coach, especially in the franchising industry. My husband and I are incredibly fortunate to have her guidance as we embark on the journey of franchising our business. Her expertise and insights have been invaluable in navigating the complexities of this process.

Moreover, Shannon has played a crucial role in helping me formulate our 10-year goals, providing clarity and direction for our future. For the first time, I was able to share these long-term aspirations with my husband, fostering a deeper level of understanding and collaboration between us. Shannon's support has not only been instrumental in our business endeavors but has also significantly impacted our personal growth and planning. We are truly grateful for her mentorship and guidance.

Cindy Su - Natomas Music Square Music School, founder and CEO

Shannon has been an incredible resource and mentor to me over the years. Her guidance and wisdom have pushed me to think outside the box for my organization and more importantly myself. I appreciate that she gives me practical advice and not just theory, but truly my favorite part of working with her as my executive coach is that it feels like talking with a friend. Shannon’s demeanor is confident and poised without feeling intimidating, it is her warmth and care that made me feel like she truly wanted to see my business and myself succeed.

Bridget Jones - owner, Chick-Fil-A, Brownwood franchisee

It was Shannon's boundless enthusiasm and encouragement that ignited the spark for my TAGit business. Her unwavering belief in the power of ideas and her support were instrumental in helping me take that crucial first step.

Tammie Lore - Founder and CEO, Tag It

I had the distinct pleasure of consulting with Shannon Wilburn at Shine Executive Coaching, and I can't recommend her highly enough. Shannon's deep understanding of the franchising industry, paired with her passion for client success, is truly remarkable. Her support in crafting my idea of teaching community outreach and networking strategies to franchise brands was instrumental to moving forward with getting my project into franchise brands.

Toni Harris Taylor - Drastic Results Marketing & Sales Coaching

We were fortunate enough to have Shannon as a board member of my business.  Shannon was a tremendous asset and helped us navigate one of the most difficult times in our business.  She brought great value in her positive approach and perspective from her own entrepreneurial experience.  Shannon was an essential player on our leadership team.  I highly recommend any leader leveraging Shannon as a Business Coach and mentor. 

Jillian Lorenz - The Barre Code

Working with Shannon has been a game changer for both my personal and professional life. She has challenged my way of thinking and helped pave a new path for my business growth. Shannon’s knowledge of business and expert level insight has exceeded my expectations and I wouldn’t hesitate to refer her to anyone trying to take their life and career to the next level.

Sean Cooper - General Contractor, Tulsa, Oklahoma

Shannon‘s expertise helped us streamline our business operations and establish long-term goals that made space for innovation and efficiency. 

We would highly recommend Shannon to anyone looking for a knowledgeable and professional consultant.

Monica Tapia-Mularski
Erika Schrieber - Co-Founders, Season 2 Franchising

The Shine crew is absolutely amazing. So helpful and so kind. Shannon is a rock star at what she does. She has a wealth of real world knowledge and truly wants to pass that on so others can be successful in their businesses. Very patient and very kind but yet will tell you the changes that need to be made in a loving manner. Her coaching has got me on the track for success and I can not voice how appreciative I am for her help this past year. 10 out of 10.

-Kyle Pease, Business Owner

I met Shannon at an IFA conference a few months backs. When I went to introduce myself I was so nervous however when I finally spoke to her, she made the conversation so easy and light. From that moment I knew I wanted her to mentor me. She’s a successful woman that has built a franchise from scratch and she is so genuine. Shannon guides you from her heart and gives you the tools to apply her knowledge with great care. 

Mona Mansur - CEO Arabella

Franchising your business is overwhelming and there is so much to learn.  Shannon has been a great coach with so much knowledge about this industry. I’ve been extremely blessed to have her as a mentor.

Yolanda Stevenson - Founder and Franchisor Taxi Mom