For Entrepreneurs

Ready to Transform Your Business? Get Ready to SHINE with Purpose and Clarity

At SHINE Executive Coaching, we empower purpose-driven entrepreneurs, small business owners, and visionary leaders to achieve their next level of success. Led by Shannon Wilburn, an accomplished entrepreneur and founder with over 25 years of business experience—including growing a franchise system to over 150 locations—SHINE provides the strategic guidance, accountability, and mindset coaching needed to take your business from plateaued to thriving.

Our tailored coaching process is designed to help you:

  1. Clarify your vision so you can align your goals with purpose and focus.

  2. Scale with confidence, transforming your six-figure business into a seven-figure success.

  3. Overcome overwhelm and reclaim time for what matters most—your life, family, and future.

Through proven strategies, candid conversations, and actionable plans, SHINE helps you develop as a leader and uncover the opportunities hidden within your business challenges. Whether you’re looking to grow revenue, streamline operations, or build a team that aligns with your values, we’re here to help you achieve breakthroughs.

Entrepreneur FAQ

  • Executive coaching is a process and on-going relationship in which an experienced professional works one-on-one with an executive, business owner, leader or a group of executives (client) to help them improve their leadership skills, performance, and personal and professional development. 


  • Virtually anyone with a challenging career can benefit from Executive Coaching. However, Shine Executive Coaching focuses on entrepreneurs, founders and business owners (decision makers)  looking to advance personally and professionally, problem solve, create self awareness, address blind spots and self-limiting beliefs, build confidence, receive situational guidance or become a better leader.

  • The goal of executive coaching is to help business owners, leaders and executives to identify and overcome their weaknesses, develop new skills, and enhance their strengths.

    Executive coaching can be beneficial for both individual executives and organizations as a whole. It can help executives become more effective leaders, improve their decision-making skills, and increase their job satisfaction and engagement. It can also improve the overall performance of the organization by enhancing the skills and capabilities of its leaders.

    Coaching uses a process of dialogue and questioning to build the client’s level of awareness and insight. The trusted relationship can provide the client purpose, feedback and accountability.

    The coach serves as a trusted advisor and mentor who supports the executive or leader in developing strategies to solve his/her problems.

  • With over 25 years in entrepreneurship, Shannon Wilburn brings unique expertise to founders and business owners, supporting growth and resilience. Shannon has mentored dozens of small business owners and leaders at all levels over the course of her career and has helped them reach greater potential.

    Shannon now exclusively coaches non-franchisor clients through Shine, and coaches franchisors through her work with SMB Advisors.

  • Executive coaches use a variety of tools and techniques to help executives achieve their goals. These include assessments, feedback, evaluations, observations, interviews, goal setting, and action planning. They may also provide guidance on communication skills, team building, decision making, and other areas that are critical for effective leadership.

  • Engagements typically last six to twelve months, with options for longer-term growth. Each coaching relationship is customized for the client’s goals, life cycle, and budget.

    1. Schedule a free 30-minute clarity call with Shannon.

    2. Decision Time: We’ll assess if SHINE coaching aligns with your needs.

    3. Customize your coaching schedule to fit your goals and budget.

  • Monthly packages typically range from $1,000 to $1,500 with a satisfaction guarantee.

  • For urgent needs, SHINE can provide a custom package to address time-sensitive goals quickly and effectively.