Frequently Asked Questions

Executive coaching is a powerful, ongoing partnership where an experienced professional comes alongside a founder, business owner, leader, or leadership team to help them grow. It’s a space designed for clarity, confidence, and breakthrough. A place where you get support to strengthen your leadership skills, elevate performance, and develop both personally and professionally.

At SHINE, coaching isn’t about telling you what to do, it’s about helping you uncover what’s possible, remove roadblocks, see your blind spots, and step fully into the leader you’re called to be. It’s intentional, focused, and transformational… and when you commit to the process, the results can be game-changing for you and your business.

Almost anyone navigating a demanding career can benefit from Executive Coaching. At SHINE Executive Coaching, we focus on purpose-driven entrepreneurs, founders, franchisors, franchisees, and business owners who carry the weight of growth, leadership, and vision.

Our coaching is designed for leaders who want to:
• Grow personally and professionally
• Problem solve with clarity and confidence
• Increase self-awareness and address blind spots
• Overcome self-limiting beliefs
• Strengthen leadership skills
• Build confidence in decision-making
• Receive situational guidance for real-world challenges
• Scale their business including multi-unit franchise growth
• Step into the next level of leadership with purpose and momentum

Whether you are a franchisor preparing to scale, a franchisee navigating growth, or a high-achieving founder ready to level up, executive coaching helps you show up as the leader your business needs and the leader you are meant to be.

Executive coaching creates a powerful space for growth. The goal is to help business owners, leaders, and executives identify and overcome weaknesses, build new skills, and strengthen the qualities that already make them effective. It is personal, practical, and rooted in real transformation.

Executive coaching benefits both the individual and the organization. Leaders often experience stronger confidence, clearer decision-making, better communication, and increased satisfaction in their roles. Organizations benefit through higher performance, healthier culture, and leaders who show up with purpose and alignment.

Coaching is built on meaningful dialogue and intentional questioning. This process helps clients gain new awareness, insights, and clarity they may not have reached on their own. The coaching relationship provides purpose, feedback, and accountability, creating a safe and trusted environment for growth.

At SHINE, the coach serves as a trusted advisor and mentor. The goal is to support founders, franchisors, franchisees, and business owners in developing strategies that solve real problems and move their businesses forward with confidence and momentum.

At SHINE Executive Coaching, we use a variety of tools and techniques to help leaders get clarity, grow with intention, and move their businesses forward. Every tool is designed to support the unique needs of founders, franchisors, franchisees, and business owners who want to lead with confidence and purpose.

Our coaching process may include:
• Assessments that reveal strengths, gaps, leadership style, and blind spots
• Feedback and evaluations that support honest growth and self-awareness
• Observations and interviews that provide insight into real behaviors and patterns
• Goal setting that brings clarity to priorities and next steps
• Action planning that turns ideas into results
• Guidance on communication, conflict resolution, and team alignment
• Strategies for decision making, delegation, and time management
• Support for leadership development and mindset shifts
• Tools that help clients scale, streamline, and strengthen their business operations

Each coaching relationship is personalized. The goal is to provide the right mix of support, strategy, accountability, and encouragement so leaders can grow both personally and professionally.

At SHINE, we equip you with practical tools that help you become the leader your business needs and the leader you are capable of becoming.✨

Choosing SHINE means choosing a coach who has truly lived the entrepreneurial journey. Shannon understands the frustrations, challenges, joy, and exhilaration that come with building, scaling, and leading a business. She has walked through the highs and lows, the late nights, the breakthroughs, and the transformational wins that come with leadership.

Shannon has spent more than 25 years growing businesses. Her most recent success was as the franchisor and Co-founder of Just Between Friends Franchise System, Inc, which sold in December 2022. After two decades as CEO, Shannon knows firsthand what it takes to support franchisees, build teams, make tough decisions, problem solve quickly, and scale a brand with integrity and purpose. Her experience gives SHINE clients a rare advantage. They get a coach who has been in the trenches and understands what founders, franchisors, and franchisees face every day.

Throughout her career, Shannon has mentored dozens of small business owners and leaders across many stages of growth. She has helped them develop confidence, clarity, and stronger leadership skills while unlocking the potential they often did not see in themselves.

Shannon also believes deeply in continuous growth. She participates in coaching herself and is involved in multiple peer groups. She is a regular panel speaker, podcast guest, and has served on both for profit and nonprofit boards. These experiences allow her to stay connected to the real challenges business owners face and to continue expanding her knowledge of effective leadership and organizational solutions.

When you choose SHINE, you choose a coach who brings lived experience, business wisdom, strategy, encouragement, honesty, and heart. You get a partner who is committed to helping you become the leader your business needs and the leader you are meant to be.

Shannon ’s greatest joy comes from equipping leaders with the tools, tips, and strategies they need to scale their businesses with confidence. She loves helping founders avoid the common pitfalls she experienced in her own entrepreneurial journey, which saves them time and provides clarity, focus, and accountability.

Most of Shannon’s work centers around small to midsize companies, especially purpose-driven founders and entrepreneurs who want to grow both personally and professionally. Her extensive experience in the franchising world has also given her a unique ability to support both franchisors and franchisees. She understands the complexities of franchise growth, multi-unit expansion, operational systems, and the leadership mindset required to scale well.

Whether supporting a founder preparing to franchise, a franchisor ready to strengthen their system, or a franchisee looking to grow with intention, Shannon brings practical experience, deep insight, and a heart for helping leaders shine.

Companies hire coaches because strong leadership does not happen by accident. It is built with intention. Coaching helps executives and leaders grow in ways that directly impact the organization’s success.

A coach supports leaders as they develop new skills, advance in their careers, navigate challenges, and step confidently into bigger roles. Coaching can also help companies retain high-potential employees, address performance concerns, and support smooth leadership transitions. It is an investment in the long-term health of the company and the future capacity of its people.

Executive coaching and leadership development open the door to stronger performance, improved decision making, higher profits, better communication, and greater productivity. When a company invests in coaching, it sends a message that leadership growth matters and that developing people is a priority.

Companies that partner with executive coaches are building more than strong teams. They are creating a legacy of leaders who are confident, capable, and aligned with the mission of the organization. Coaching helps leaders show up as their best selves, which ultimately strengthens the company from the inside out.

The commitment level depends on the coaching package you choose, but most engagements begin with a minimum of six months. This timeframe allows enough space for meaningful growth, consistent accountability, and real progress toward your goals.

While six months is a solid starting point, many clients choose to continue longer because the relationship becomes a powerful part of their leadership journey. Shannon has personally worked with her own business coach for five years, which speaks to the value of long-term support. That said, coaching is not intended to be a lifetime commitment. Your needs will naturally shift as your business evolves.

Every leader’s journey is unique. Your coaching cadence will be personalized based on where you are in your business life cycle and what outcomes you want to achieve. Together, we will determine the right rhythm of meetings, communication, and support to help you reach your goals without unnecessary structure or rigid rules.

The goal is simple. You get the guidance, accountability, and clarity you need to grow at the pace that is right for you.

1. Schedule a 30 Minute Clarity Call
Start with a free 30 minute clarity call by clicking HERE. Shannon will use this time to understand your current challenges, opportunities, and goals. The purpose of this call is to make sure coaching will bring value to your business, leadership role, or personal growth. It is a relaxed and meaningful conversation focused on you.

2. Decision Time
After the call, both SHINE and the prospective client will take time to decide whether a coaching partnership is the right fit. There is no pressure and no timeline for the decision. Shannon limits the number of clients she works with so she can show up fully and serve well, so availability may be a factor.

3. Set Your Coaching Cadence
Once both parties decide to move forward, you will work together to create a meeting rhythm that fits your needs, goals, budget, and availability. All coaching sessions are 100 percent virtual, which means you can meet from anywhere in the world without travel time or added cost.

Getting started is simple. The goal is clarity, alignment, and support from the very beginning.

For clients with an immediate need that requires swift action, Shine Executive Coaching can create a customized coaching package tailored to the client’s specific goals and timeline. The length and cadence of the coaching engagement will depend on the client’s priorities, availability, and desired outcomes. Shannon works closely with each client to ensure the process is efficient, effective, and impactful from the very first session.

Investing in yourself through executive coaching is an investment in your growth, confidence, and leadership ability. Shine Executive Coaching believes this so strongly that we offer a money-back guarantee, ensuring you see value and progress toward your goals. The cost of coaching varies depending on the package chosen, the frequency of sessions, and the specific needs of each client. Shannon works with you to create a plan that fits your budget while maximizing impact and results.

Monthly Coaching

• 2 hours per month $1000 (one hour every other week)

• 3 hours per month $1350 (1.5 hours two times per month)

At Shine Executive Coaching, we take your time and investment seriously. After every session, both you and Shannon will rate the meeting on a scale of 1–10. If the ranking is less than 9 or 10, we’ll discuss what could be improved for the next session. Each meeting begins with clear goals, and we are both responsible for keeping the session focused and productive. If, for any reason, you feel that no value was gained from a session, we will provide a full refund for that session. This is our guarantee.

1️⃣ One-on-One Executive Coaching
This is my highest-touch coaching experience designed for founders, franchisors, and entrepreneurs who want a strategic partner in their corner. Together, we’ll focus on clarity, confidence, leadership development, and scaling your business intentionally, without burning out in the process. If you’re ready for deep transformation and personalized guidance, this is for you.

2️⃣ Group Coaching for Founders & Franchisors
Prefer to learn and grow in a community of like-minded leaders? My group coaching offers structured training, accountability, and collaborative learning with other entrepreneurs walking a similar journey. It’s powerful, energizing, and a great option if you want both support and community.
👉 You can explore current programs here.

If you’re not sure which option is the best fit, no worries. That’s exactly what my complimentary clarity call is for. We’ll talk through your goals and see what is the best fit for you!