Exciting Announcement: Shannon Wilburn Joins SMB Franchise Advisors as Executive Director and Franchise Coach
I’m thrilled to share some exciting news with the Shine Executive Coaching community! I’ve recently joined SMB Franchise Advisors as their Executive Director and Franchise Coach, and I couldn’t be more excited about this new chapter.
SMB Franchise Advisors is a renowned national firm that helps small and medium-sized businesses launch and grow through franchising. Their proven track record of supporting over 500 brands speaks to their deep expertise in franchising, and I’m honored to bring my own experience to this amazing team.
Why This Move?
As many of you know, my journey as a franchisor began when I co-founded Just Between Friends Franchise Systems, Inc., the nation’s leading children’s and maternity consignment event. Over the years, we grew to more than 150 franchises across 33 states, and my experience in leading and scaling a brand has shaped my passion for helping other business owners achieve their dreams.
Through Shine Executive Coaching, I’ve been fortunate to guide purpose-driven founders and entrepreneurs on their growth paths. However, there has always been a gap in resources for pre-emerging franchisors, those just beginning to explore franchising. This partnership with SMB Franchise Advisors fills that gap, providing comprehensive tools and services to brands at various stages of their franchising journey.
What’s Next?
In my role with SMB Franchise Advisors, I will continue to offer executive coaching and mentoring, along with masterminds, small group learning events, and networking opportunities, all tailored to franchisors looking to grow their brands strategically and sustainably. This collaboration allows me to help emerging franchisors avoid the pitfalls I encountered and navigate the complexities of building a successful franchise system.
SMB’s impressive expertise in areas like franchise development, FDDs, operations, branding, and marketing perfectly complements the work I’ve been doing with Shine Executive Coaching. Together, we’ll be able to help more brands achieve their goals and scale their businesses effectively.
What This Means for You
For my clients, this partnership means even more resources and support to grow your business. Whether you’re just exploring franchising or looking for ways to scale your brand, this new opportunity allows me to guide you through every step of the process. If you or someone you know is interested in franchising, now is the perfect time to reach out and explore how we can work together to achieve your vision.
Let’s Connect
I’m incredibly excited about this new role and what it means for you and the broader business community. Let’s continue to grow together! Feel free to reach out to me for more information on how we can help you take the next step in your franchising journey, or visit SMB Franchise Advisors to learn more.
Thank you for your ongoing support,
Shannon Wilburn
Founder, Shine Executive Coaching
Executive Director + Franchise Coach, SMB Franchise Advisors
